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Marketing

Thinking-about-promoting-your-product-to-a-store

It can be downright scary to talk to a store about your product!  You have spent all this time and energy creating something and getting it right.

You’re thinking to yourself, “What if I’m not really ready yet to wholesale?”, “What if the store doesn’t like my color options?”, “Am I displaying my inventory in a professional way?”  Here are a few things I have learned along the way about wholesaling.…

Starting an online business isn’t easy.

You are excited about your idea, you invest all your time, effort and money into it and most of the times you end up few months after hearing crickets.

I’ve been seeing many of my own attempts growing slowly.

My products disappearing from the Etsy results, my Instagram with barely likes…

As entrepreneur and creative I’ve started several businesses: from handmade products such as handmade soaps, clutches, kimonos or pencil cases to my graphic & web design studio & the cherry of my cake: Lovers Love Loving.…

How do you go about choosing a photo to promote your product? Is it your favorite photo? An image that shows your product in action? A detail shot that shows off your craftsmanship? Research shows that a product’s photo quality is the biggest driver of its sales, even more than its tags, price, or customer reviews. If there was an empirical way to learn which photo will drive more traffic — and therefore conversions — to your shop, would you use it? (Spoiler: there is.)

Take a Guess

Take a look at the two photos …

Copywriting! You can’t escape it in creative businesses. What is copywriting? Essentially, it’s communication. Your product descriptions, About page and email blasts all fall under this category. Good copy tells your customer all the ways they’ll benefit from buying your product without sounding too salesy, it starts a conversation and it helps you stand out from the competition.

Why is copywriting important? It’s the icing on the cake. Let’s be real, not everyone reads your product descriptions, only those customers that are really interested in buying. Writing great copy is how you seal the

Unlock a Profitable Handmade Business in Just 12 Weeks Without using Etsy or Social Media

Don’t chase success the hard way. Follow the same simple step-by-step system that I used to build multiple 6- and 7-figure online handmade businesses. Even if you hate selling, don’t have a large following, and aren’t techy.

How to get influencers, bloggers and celebrities to make your product go viral  

How to create demand for your brand and products and turn customers into raving fans

How to automate your store, reach more customers and make sales while you sleep

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