Dream Business Plan: The Five Numbers You Need To Get Intimate With

You’ve got an Etsy shop, a website, you do craft shows or you do all three.

You think you're doing okay.

I mean, you’re making stuff and it’s selling!

But how do you know if, when and how this can become your dream business?

We'll be giving you a map that shows you how!

It's like painting by numbers – you draw your own map with the help of magical formulas and numbers we'll give you.

Don’t panic!

Formulas are your friends.

You enter numbers in them and they provide the answers to your burning business questions, like how do I price my things?

Simple! You use a pricing formula.

(Cost of materials + cost of labor) x 2 = Wholesale price

Wholesale price x 2 = Retail price

Here's a secret about formulas that no one talks about:

If you leave anything out of your costs or under value your labor you may get results that aren’t ideal.

Garbage in, garbage out.

So let's talk you through how to draw your own map!

[Read more…]

How to raise your prices

You need to raise your prices.

Have only about a quadrillion people tell you this about your products?

Or deep in your heart, you know you're not getting paid what you're worth.

But you really love making your products.

You could spend all day just making, creating and crafting in your workspace.

Just because you love doing it doesn't mean you should undercharge!

In your business alone, new supplies need to be bought, marketing needs to be done and most importantly, your time isn't free.

Take that beyond your work: bills need to be paid, hungry mouths need to be fed and your savings need to be, well, saved.

Stop working for under minimum wage.

Stop working for zero profit.

You can build that business of your dreams that supports you and your family.

Take the first step and raise your prices.

The reality of raising prices is not as scary as it feels in your head.

Just let me hold your hand and follow me: [Read more…]

Creative businesses: should you raise your prices?

Running your own business is hard work.

Especially when you have no one to answer to, you're your own boss!

The problem we have is not knowing the answers to the questions that live in your head.

One of those questions that I get asked by my clients over and over again is a big juicy one that I bet is on your mind too:

Should you raise your prices?

In today's video, I'll share with you my thoughts on this.

It's a short one and it'll be worth it! Watch now:

[Read more…]

7 Steps to Start Selling Wholesale and Bring in the Big Bucks!

Are you thinking about taking that plunge into selling wholesale to brick and mortar stores?

I know that wholesale can be a mixed bag. After all, why would anyone want to sell their handmade products at lower bulk pricing?

But selling wholesale can be very lucrative if you play it right.

I started selling wholesale in 2013 and by the end of the fiscal year, my wholesale orders brought in 50% of total revenue.

In other words, I doubled my sales by selling to stores.

Are you still wondering how wholesale can have a positive impact in your creative business?

Then read on:

How wholesale can take your business to the next level

Generating big orders

What I love about wholesale is that you make large orders.

Instead of selling just one item to a regular customer, you could be selling two dozen!

Wholesale orders usually total to hundreds of dollars or more, depending on what you’re selling. [Read more…]

What to do when people complain that your prices are too high

Did you just get yet another angry email from someone complaining that your prices are too high?

Or you just got back from a craft show where you overheard passersby commenting about your high prices.

You're hurt, disappointed, confused and upset.

But you're not alone.

Here's a screenshot of an email I got from someone really pissed off: [Read more…]